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Sam Delaney will be talking about his dark, revealing and frequently hilarious new book Mad Men and Bad Men: What Happened When British Politics Met Advertising. This is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades which examines how a bunch of unelected, unaccountable admen ended up running British politics.
He will look at the love affair between politics and advertising from the moment when Margaret Thatcher met the Saatchi brothers and cover the last four general elections. Sam has interviewed people at the heart of it including Alistair Campbell, Peter Mandelson, Tim Bell and Maurice Saatchi to name but a few. Everything is here - the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, and the all-day champagne binges in Westminster.
Sam Delaney is a writer for the Telegraph, the Guardian, The Big Issue and numerous other publications. He has made documentaries for the BBC and Channel 4 and presents radio shows on BBC London and Talksport. He is the author of two previous books: Get Smashed! The story of the men who made the ads that changed our lives and Night Of The Living Dad: Confessions of A Shabby Father. He is the former editor of Heat magazine and current editor-in-chief of Comedy Central UK.