The Soccer World Cup is one of the most popular sporting events across the globe. In an event chaired by Greg Dyke, former Chairman of the Football Association, management historians Kevin Tennent and Alex Gillett of the University of York explain the organisation and marketing of some of the most successful world cups in history.
Focusing on 1966 and 1994, Kevin and Alex - the Soccer-Mad Boffins - shed new light on the ideas and vision for the promotion of global mega events. Drawing on their published work, including the book Foundations of Managing Sporting Events: Organizing the 1966 FIFA World Cup, they investigate the evolving approaches to merchandising and project management of world cups.
This event is suitable for adults and children aged 11+.
Dr Kevin D. Tennent is Lecturer in Management at the York Management School, University of York. His research focuses on the themes of governance and strategy in management history, across the fields of sport, international business, the music industry, and transport. He is Founding Chair of the Management and Business History Special Interest Group of the British Academy of Management, and is active in the Management History Division at the Academy of Management.
Dr Alex G. Gillett is Lecturer in Marketing at the York Management School, University of York. His research interests are relatively broad, but much of his work has focused on organisational networks, relationships, and interaction. In addition to studying contemporary contexts, Dr Gillett has a keen interest in management history, and is a founding committee member of the Management and Business History Special Interest Group of the British Academy of Management.