The changing face of public relations

Tim Burt, a senior PR adviser to some of the world’s largest companies and a former award-winning business journalist, discusses the upheaval in public relations amid a wave of corporate crises; the digital revolution; and the self-doubt of a media industry in turmoil.

His diagnosis of the reputational threats facing business, and the changing nature of the world’s $10bn-a-year PR industry coincides with the publication of the first major book in a decade charting the transformation of PR management; Dark Arts – the changing face of public relations.

Tim is joint managing partner of StockWell Group, a London-based advisory firm providing strategic communications services to companies around the world. Tim joined StockWell from Brunswick, the international advisory firm, where he oversaw sectors including media, technology and automotive.  He played a central role in Brunswick’s international expansion in mainland Europe, Asia and North America. In those markets, he advised clients on a number of large transactions.

Tim was formerly an award-winning journalist at the Financial Times, where he spent 16 years in several senior editorial roles including Media Editor, Motor Industry Correspondent and Nordic Bureau Chief.

A  debate on the financial markets  will accompany this lecture at  7.15pm .